Our Story
Edutainment Australia was born from a simple observation: Australian parents were struggling to find reliable, unbiased information about educational toys and learning products. As parents ourselves, we experienced firsthand the overwhelming task of sifting through countless products, each claiming to be the "best" for child development. We knew there had to be a better way.
Our journey began in Melbourne in 2020 when a group of parents, educators, and child development enthusiasts came together with a shared mission: to create Australia's most trusted resource for educational entertainment. We understood that the term "edutainment"—the intersection of education and entertainment—represented something powerful. Research consistently shows that children learn most effectively when they're genuinely engaged and having fun, whether they're building circuits with a STEM kit, programming their first robot, or exploring nature with a butterfly garden.
What sets us apart is our hands-on approach. We don't simply read manufacturer descriptions and regurgitate marketing claims. Every product we feature has been tested in real homes, with real children of various ages, under the watchful eyes of parents and educators who understand child development milestones. We evaluate durability (because we know how rough kids can be!), educational value, engagement level, age-appropriateness, and value for money.
Our Philosophy
We believe that learning should never feel like a chore. The best educational experiences happen when children are so absorbed in an activity that they don't even realise they're learning. A child building a chain reaction machine is learning physics principles. A kid following a recipe to grow crystals is discovering chemistry. A teenager debugging their first program is developing critical thinking and problem-solving skills that will serve them for life.
We're also committed to accessibility. Not every family can afford premium robotics kits or expensive science sets, which is why we feature products across all price ranges. Some of our favourite learning tools cost less than thirty dollars, yet deliver incredible educational value. We believe every Australian child deserves access to quality educational entertainment, regardless of their family's budget.
Our Commitment to You
Transparency is at the heart of everything we do. As an Amazon Associate, we earn from qualifying purchases when you shop through our links. This affiliate relationship helps us maintain our website and continue producing high-quality content, but it never influences our recommendations. We only feature products we genuinely believe in, and we're always upfront about our affiliate partnerships.
Our team continues to grow, but our core values remain unchanged: honesty, thoroughness, and a genuine passion for helping children learn through play. Whether you're a parent looking for your child's first coding toy, a grandparent searching for a meaningful gift, or an educator seeking classroom resources, we're here to help you make informed decisions.
Thank you for trusting Edutainment Australia as your guide to educational entertainment. Together, let's inspire the next generation of curious minds, creative thinkers, and lifelong learners.